How Brainstormation Helps Your Business

Brainstorming Adds Value to Your Business

As you are looking to make a difficult decision, or perhaps solve a problem, or ways to cut costs, your employees are a valuable resource. The purpose of brainstorming is not to have a room full of experts meeting to discuss the pros and cons of solutions. Your purpose is to identify as many ideas good or bad (no judgment) that can be put together like a puzzle at a later time to create a high-level idea. our moderators use several techniques that drive results.

Identify a Solution for a Difficult Problem

Stuck with lemons, make lemonade

Are you being challenged with a difficult problem? We can help you by moderating a brainstorming session. We setup the framework for your team to actively participate. We begin by presenting the problem that you want to solve. Phase one, we work by asking pertinent questions to build a list of ideas. Phase two, we continue to ask questions; however, we work in reverse. For example, instead of how do I increase my customer service, we would ask, how do we provide poor customer service. The end result of the entire brainstorming session yields two lists of ideas where we correlate ideas drawing from both lists.

Discover New Product Opportunities

An amazing result occurs when thinkers brainstorm together

Why think in the dark? A new product idea may be sparked by an event, a pain point, and even a bad experience. Bring a team of creative thinkers together, and we will moderate a brainstorming session with high-energy originating very different ideas and concepts. Once our brainstorming is complete, our mind map leader takes over whereby hosting a mind mapping session to connect old and new concepts together. The end result is a visual representation of the teams ideas.

Root Cause Analysis

Root cause analysis is a reactive measure which takes place as a result of an adverse event

Why should companies place effort into Root Cause analysis? Firstly, when a negative event occurs, short term solutions are not profitable for organizations. Your best option is to understand why an event triggered, then to implement a solution to prevent it from happening again by eliminating the source of the defect permanently. The use of mind mapping strategy using the "why" method combined with a fishbone diagram will bring knowledge forward to your team that will provide direction for a permanent solution. Our skilled moderators will promote an effective brainstorming session digging into the root cause of the event.

Getting started is easy. Contact The Brainstormation Group today.